SUSTAINABLE HAIR & BEAUTY AT COSMOPROF 2019 WITH BLUE TIT X OWAY

Over the weekend we were lucky enough to be a part of Cosmoprof in sunny Bologna, one of the leading beauty and cosmetic trade shows in the world. We were so excited to be in front of over 500 people revealing the news that we have been appointed the Global Creative Directors for Oway.

Oway is the world’s first biodynamic, organic, fair trade and non-toxic professional hair care and colour line, and the range is now available across all Blue Tit salons.

Bringing to life our sustainable and environmentally friendly ethos, Oway’s treatments, hair care and colour are completely free from plastic and toxic ingredients.

Discussing the partnership our co-founders Perry Patraszewski, Andi Hinteregger and Matt Gebbie said:“We are really excited about the opportunity to work on global campaigns for Oway & showcase our collections on international stages. We as a salon group want to make a real conscious effort to have less impact on the environment – around us & on a global scale. We are proud to be partnering with a company that shares the same vision & values.”

CosmoProf was whirlwind of styling and model selfies.The team also showcased their favourite trends for the upcoming season, from razor cuts to braiding crimping techniques, with one of our stylists Rumer calling it ‘a highlight of my career.’

Check out the video of the collection here:

Take a look at our Instagram to see highlights and behind the scenes from the weekend, or shop Oway products now.