The root cause – is organic haircare better?
Ever considered all your hair woes could be from the products you’re using on your hair? Maybe it’s time for a hair detox.
In a city as expressive and diverse as London, your hair can be part of your identity. It’s a statement. Whether you’re rocking natural coils, beachy waves or a precision fade, the way you care for your hair matters – and for many, that now means going organic.
But what is organic haircare, really? And is it actually better?
Let’s unpack what it means to go natural with your hair routine and why more people across hair types and textures are making the switch.
What is organic haircare and are organic hair products better?
Organic haircare products are made with ingredients that are grown without synthetic pesticides, GMOs, or harmful chemicals. These formulas often avoid sulphates, parabens, silicones, and synthetic fragrances, all common irritants that can damage both hair and scalp over time.
Instead, organic hair products harness the power of botanicals, plant-based oils, and naturally derived ingredients to cleanse, hydrate, and protect the hair gently and effectively.
Brands like Oway (Organic Way) lead the way here. They produce professional-grade haircare using biodynamic botanicals grown on their family-owned Ortofficina farm in Bologna, Italy. This means their ingredients are not only organic but cultivated using methods that go beyond sustainability.
Ok, I know we’re throwing in another level of complexity here with biodynamic farming but if it’s not sustainable what’s the point right?
What is biodynamic farming and why does it matter?
Mads Ruus, explains in this video that biodynamic farming is a holistic agricultural practice that treats soil, plants, and animals as one self-sustaining ecosystem. It’s chemical-free, uses lunar cycles to guide planting and harvesting, and supports long-term biodiversity. We love this so much.
Oway’s farm in Italy uses these biodynamic principles to grow potent, nutrient-rich herbs like lavender, rosemary, sage, and calendula – all used in their hair products. This method not only preserves the purity of the ingredients but also ensures the highest concentration of active compounds. They smell oh so good too.
For example, the Oway Moisturizing Hair Bath combines biodynamic hazel and honey to hydrate dry hair without artificial emollients. Because the ingredients are grown in nutrient-rich, chemical-free soil, they retain more vitamins and minerals that support hair health naturally. Win!
So, are organic hair products better?
Many people report noticeable improvements after switching to organic haircare and the science backs it up. Here are a few key reasons:
Gentler on the scalp: Sulphates and artificial fragrances in conventional shampoos are known to cause irritation, especially in people with sensitive skin. Organic shampoos typically use milder cleansing agents like coco-glucoside (from coconut oil), which clean without stripping natural oils.
Supports healthy hair growth: A healthy scalp is key to hair growth. Organic products often include essential oils (like tea tree, peppermint, and rosemary) that increase circulation and reduce inflammation therefore creating the ideal environment for growth.
No buildup: Silicones and synthetic waxes may make hair feel smooth temporarily, but they build up over time and block moisture from penetrating the hair shaft. Organic conditioners and treatments use natural emollients like shea butter, aloe vera, and avocado oil, which nourish without coating.
Is it better to use natural hair products for all hair types?
In short, yes. But the results will vary based on your individual hair needs.
- Textured and afro hair benefits from deeply moisturising natural oils and butters to maintain curl definition and prevent breakage.
- Straight or fine hair does best with lightweight, plant-based ingredients that cleanse and condition without weighing it down.
- Coloured or chemically treated hair thrives when protected from harsh detergents that strip pigment. Many organic masks and shampoos are colour-safe and reparative, using proteins and plant oils to strengthen strands.
Natural products tend to be more inclusive in terms of ingredients, catering to different hair porosities and textures – without the “one-size-fits-all” approach often seen in mainstream lines.
Do organic hair products really make a difference?
Absolutely. Your haircare routine forms the foundation of how your hair looks and feels – and using the right products can make all the difference in shine, texture, strength, and even confidence.
Switching to organic is about giving your hair what it actually needs – not quick fixes, but long-term care. Whether you’re recovering from heat damage, transitioning to natural hair, or simply trying to simplify your routine, organic haircare offers a path that’s gentler, more sustainable, and kinder to both you and the planet.
The bottom line
In a culture that celebrates individualityand sustainability, organic haircare fits naturally into that lifestyle. Whether you’re after bouncy curls, healthy shine, or scalp relief, clean, plant-based haircare is a step towards supporting your natural beauty.
Next time you’re in the salon, ask your stylist about Oway, or other clean haircare ranges tailored to your hair type. We’ll help you choose the best routine for your hair goals – without compromise.
Inspired? Alongside the products we use and sell in the salons we also offer specific organic treatments to support sensitive scalps, hairloss, damaged hair and more…
